We hate email threads! Hate them. That was one of the main reasons why micromobs was born. You can participate in discussions on your own time and ignore the ones that don't interest you. But sometimes you need to reach out to your whole group, like right now. Totally!

For example Imagine you're in a  "I love Vampire Weekend" mob that you started with you and 9 of your buddies. You guys just LOooOOve them and you just found out that they'll be performing at a local venue TONIGHT! You need to contact your whole group right now. Yes, right now! Instead of just posting it on micromobs and lettings the other guys read it when they have time, or @mentioning each one of them you need the message delivered to them right now as easily as possible! Ahh, right now! Enter @all.

When you use @all, the mob members will all receive an email alert with the urgent update. Wowza! Athos, Porthos & Aramis would be so proud. This feature is only available on private mobs. We don't like spam, in fact we hate spam, much like we hate email threads. That's why @all is not available for public mobs.

On to the next one...

Real time updates are for real. No need to keep refreshing the page. We know you spend hours on micromobs everyday ;-). Now if you're viewing your "all stream" there will be a real time alert that will pop up if there are new posts as such:

If you're in one of your mobs page, you'll see the alert regarding new posts as such:

Peace out friends. BTW go watch inception (spoiler alert) !