Launching beta. Two little words that do not seem so important at first glance, but to those select few who work for months developing an idea from the ground up, these two words mean that the next step has finally come. To conceive an idea, that is the easy part. From that point on- your project, your future business- becomes your baby and the ugly monster that can reside in perfectionism has the potential to come out and inhibit the next step in your journey. While we undoubtedly wanted micromobs to be unveiled to the public without a glitch in sight, we had to bite the bullet and just do it. We put it out there for the world to see, and more importantly for them to use, and what we got in return proved invaluable.

Since then we've received a new outlook. The beta launch showed me the true power of collaboration, the very thing we are building our entire business upon. The new users saw what we didn’t see, they caught what we missed from months of looking at our product with the same set of eyes. From their feedback were were able to gain insights into our users needs.  While it hasn't changed our roadmap drastically, listening to our users is something we plan to continue as the product evolves. Ultimately this feedback will help us along the path to product market fit, as we strive to build something users can't live without. 

If we can leave you with anything, we'll leave you with this- perfection is an ideal, but development is never complete. While it is difficult to "release fast and release often", once the pattern is set it becomes a critical piece of day to day operations. At first it seemed daunting to release something to the world for criticism, but we soon realized that criticism was exactly what we were looking for and what we need to truley make our product something that will better people's lives.

Speaking of launching, congratulations SnapItTo.me!